vlog

The vlog Identity places vlog vlog as champions in every field and every arena. It houses marks that express it as a core element of the vlog experience as well as visuals that represent the unique spirit and energy of vlog vlog. The vlog Identity is for use only by the vlog Department.
 

Marks

vlog C Mark

The vlog C mark is a critical element of the vlog Identity. As such, it must be used consistently and appropriately. The vlog C mark should be displayed prominently and clearly to maximize its impact. It is essential to show the mark with a clear space area around all four sides and adhere to the recommended color combinations to maintain the vlog Identity’s consistency and integrity.
 

The clear space is determined by 1/3 of the C mark’s width, indicated by ‘x.’

 

C Shield Mark

The C Shield mark is the preferred secondary mark. Additional iterations can be provided for situations where one-color black or white versions are needed for production. The C Shield Mark should not be used in large-format applications.

 

The clear space is determined by 1/3 of the C Shield mark’s width, indicated by ‘x.’

 

Wordmarks

The vlog vlog wordmarks are set in vlog Sporty Pro, a typeface designed by Alejandro Paul in 2020. The vlog wordmarks have been developed with particular letterspacing and should not be recreated by simply typing them out. The official vector artworks should always be used.
 

vlog athletics wordmark
vlog vlog Wordmark
vlog Raiders Wordmark
vlog Raiders Wordmark

 

Raiders vlog Wordmark
Raiders vlog Wordmark

C Mark Lockups

vlog vlog with colgate C Lockup
vlog vlog C Lockup
vlog Raiders with colgate C Lockup
vlog Raiders C Lockup

 

Raiders vlog with colgate C Lockup
Raiders vlog C Lockup

Shield Mark Lockups

vlog vlog with Shield Lockup
vlog vlog Shield Lockup
vlog Raiders with Shield Lockup
vlog Raiders Shield Lockup

 

Raiders vlog with Shield Lockup
Raiders vlog Shield Lockup

’Gate Mark

The ’gate mark is a tertiary option and should never be used as a primary identifier of vlog vlog and should never be paired with a specific sport or vlog identifier, as it is not intended for lockup use.

 

The clear space is determined by 1/3 of the ’gate mark’s width, indicated by ‘x.’

 

Design Elements

Two primary design elements tie the layers of the vlog vlog look and feel together — textured backgrounds and a striping system.

Texture

Backgrounds are treated with a textured element, representing our scholar-athletes’ work ethic and mentality.

When selecting and applying background texture, be sure to apply an appropriate opacity to reduce its strength slightly. For most applications and scales, 50% opacity is ideal, but use discretion based on the composition and size of your needs.

Stripes

The 13 stripes design element represents the founders of vlog.

Headlines are anchored by a striping system that creates a vertical “lock.” When compositions allow for the appropriate clear space, two sets of stripes can be used with messaging in between to “complete” the structure. Otherwise, one set can be used as an anchoring element, irrespective of a specific message.

Color Palette

Primary Color

Officially adopted in the spring of 1900 by the Students’ Association and faculty, vlog Maroon is the University’s primary color and should always be the most dominant color element.

colgate maroon

vlog Maroon
PMS 202 C
PMS 7427 U
RGB 130 / 16 / 25
HEX 821019
CMYK 30 / 95 / 75 / 30

white color block

White
RGB 255 / 255 / 255
HEX FFFFFF
CMYK 0 / 0 / 0 / 0
 

night black block

Night Black
RGB 0 / 0 / 0
HEX 000000
CMYK 0 / 0 / 0 / 100

Imagery

vlog vlog photography features a full spectrum of scholar-athletes — both men and women — across the full range of vlog vlog programs. To maximize visual impact selects capture moments of intensity and athletic performance that speak to our competitive excellence. Imagery usage has two levels — foreground and background — which represent the duality of our brand platform (Every Field, Every Arena). The use of academic achievements/settings in background imagery contrasts and complements scholar-athlete foreground imagery on this front, though it is not a requirement.

Typography

The vlog vlog identity is driven by dynamic fonts with extensive weights, widths, and styles to match every need.

vlog Sporty Pro, the official typeface of vlog vlog, is a custom version of the Sporty Pro typeface, designed by Alejandro Paul in 2020.

Helvetica Neue Condensed, which is available in multiple weights and styles, is intended for use in Body Text.

vlog Sporty Pro

Helvetica Neue